Why we're different

Meet The Traktion Team

At Traktion, we get your business because we’re passionate about what we do. Get to know the faces behind the team that’s committed to helping your business grow and reach its full potential.
Traktion team

Big firm experience
with small firm attention

At Traktion, you get the best of both worlds. Our team brings extensive experience from working with large firms, providing you with top-notch expertise and sophisticated solutions. But we’re also dedicated to offering the personalized service and close attention you’d expect from a smaller, more focused team. We’re here to give your business the detailed care it deserves, no matter its size.

How We're Different

We’re not your typical Dallas accountants

Are you frustrated with accountants who don’t give your business the time it deserves?
We understand the challenges of working with accountants who don’t fully invest in your business. At Traktion, we prioritize your needs with dedicated attention and personalized service.

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We Chat Regularly

We keep you in the loop with regular check-ins to ensure we’re always on top of your needs and goals.

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Big Firm Experience

Our team brings a wealth of knowledge from working with large firms, giving you access to high-level expertise.

We Put You First

Your success is our top priority. We tailor our services to meet your unique needs and help you achieve your financial goals.

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Hands On Approach

We take a proactive role in your finances, offering practical advice and solutions you can rely on.

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Full Service Team

From bookkeeping to long-term strategy, we handle every aspect of your financial needs with a dedicated team working seamlessly for you.

We handle every aspect of your finances for a fraction of the cost

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Payroll
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Bookkeeping
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Financial Analysis
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Budgeting
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Cash Flow Forecasting
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Software Set Up
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Bill Pay
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Long-Term Planning
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Accounts Receivable

Meet our founders

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Mebea Yohannes
CEO and Co-Founder
At the helm of our firm, I wear many hats—from handling sales and marketing to making sure our clients get top-notch service. My favorite part of the job is solving complex problems and helping clients understand their finances better. I’m always looking for ways to improve our services and make things easier for our clients.

Outside of work, I’m passionate about spending time with my family and practicing my faith. Clients often tell me they appreciate how I make complex financial issues easy to understand. If there’s one thing I wish people knew, it’s that having the right financial advice can make a huge difference in your business’s success.
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Yeshi Negga
Co-Founder & COO
At Traktion, I’m your go-to person for running our practice smoothly and delivering top-notch service to our clients. I specialize in creating great relationships with clients, offering valuable expertise, and tailoring our services to meet the unique needs of different industries. What I enjoy most is giving clients peace of mind, knowing their finances are in expert hands.

I’ve been with the company for over 6 years, and I’m always focused on optimizing cash flow and making sure our clients understand their financial situation. I hold a CPA certification and have a background with various public accounting firms. Outside of work, I love spending time with my family, volunteering, reading, and traveling. If I could change one thing about the world, it would be the ability to truly understand and empathize with each other’s perspectives.

Schedule Your Introductory Call

Are you looking for an accounting team that understands your business and is committed to helping you achieve your goals? Schedule an introductory call to discover how our team can help.