Why we're different

Meet The Traktion Team

At Traktion, we get your business because we’re passionate about what we do. Get to know the faces behind the team that’s committed to helping your business grow and reach its full potential.
Accountants for Therapists Team

Big Firm Experience
—Small Team Attention

At Traktion, you get the best of both worlds. Our team brings extensive experience from working with large firms, providing you with top-notch expertise and sophisticated solutions. But we’re also dedicated to offering the personalized service and close attention you’d expect from a smaller, more focused team. We’re here to give your business the detailed care it deserves, no matter its size.

Meet Our Founders

Accountants for Therapists_Mebea
Mebea Yohannes
CEO and Co-Founder
At the head of our firm, I wear many hats—from handling sales and marketing to making sure our clients get top-notch service. My favorite part of the job is solving complex problems and helping clients understand their finances better. I’m always looking for ways to improve our services and make things easier for our clients.

Outside of work, I’m passionate about spending time with my family and practicing my faith. Clients often tell me they appreciate how I make complex financial issues easy to understand. If there’s one thing I wish people knew, it’s that having the right financial advice can make a huge difference in your business’s success.
Accountant for Therapist_Yeshi
Yeshi Negga
Co-Founder & COO
At Traktion, I’m your go-to person for running our practice smoothly and delivering top-notch service to our clients. I specialize in creating great relationships with clients, offering valuable expertise, and tailoring our services to meet the unique needs of different industries. What I enjoy most is giving clients peace of mind, knowing their finances are in expert hands.

I’ve been with the company for over 6 years, and I’m always focused on optimizing cash flow and making sure our clients understand their financial situation. I hold a CPA certification and have a background with various public accounting firms. Outside of work, I love spending time with my family, volunteering, reading, and traveling. If I could change one thing about the world, it would be the ability to truly understand and empathize with each other’s perspectives.
How We're Different

We’re not your typical accountants

Are you frustrated with accountants who don’t give your business the time it deserves?
We understand the challenges of working with accountants who don’t fully invest in your business. At Traktion, we prioritize your needs with dedicated attention and personalized service.

Chat icon

We Chat Regularly

We keep you in the loop with regular check-ins to ensure we’re always on top of your needs and goals.

Experience icon

Big Firm Experience

Our team brings a wealth of knowledge from working with large firms, giving you access to high-level expertise.

number one icon

We Put You First

Your success is our top priority. We tailor our services to meet your unique needs and help you achieve your financial goals.

Approach icon

Hands On Approach

We take a proactive role in your finances, offering practical advice and solutions you can rely on.

Service icon

Full Service Team

From bookkeeping to long-term strategy, we handle every aspect of your financial needs with a dedicated team working seamlessly for you.

We handle every aspect of your finances for a fraction of the cost

Bullet point
Payroll
Bullet point
Bookkeeping
Bullet point
Financial Analysis
Bullet point
Budgeting
Bullet point
Cash Flow Forecasting
Bullet point
Software Set Up
Bullet point
Bill Pay
Bullet point
Long-Term Planning
Bullet point
Accounts Receivable
Overlay
Footer CTA background

Schedule Your Introductory Call

Are you looking for an accounting team that understands your business and is committed to helping you achieve your goals? Schedule an introductory call to discover how our team can help.

Our mission

Therapists shouldn’t have to become accountants to run a healthy practice. Our mission is to give private practice owners the financial clarity a big firm delivers, in language that makes sense the first time you hear it.

Our story

We came out of large public accounting firms. The technical work there was excellent, but the attention any one client got was thin. Traktion started because clinicians kept arriving with the same story: a generalist accountant who filed the return, went quiet until the following spring, and didn’t understand insurance reimbursement, supervision hours, or what a reasonable salary looks like for a therapist. We built the firm we wished those clinicians had found first.

Our values

Honest advice, even when it costs us the engagement. If you’re early in your practice and your finances are still straightforward, a full bookkeeping engagement isn’t the right spend yet. We’ll tell you that on the call. A competent local CPA who handles just your return is a legitimate answer at that stage, and we’d rather say so than sell you something you don’t need.

One fee, every month. We charge a fixed monthly fee because hourly billing makes our inefficiency your problem. Some months the work takes longer, some months less. That variability is ours to manage, not yours to pay for.

We specialize, so you don’t have to explain. Insurance panels, EHR platforms, 1099 versus W-2 clinicians, the move from agency to solo practice. You shouldn’t spend the first twenty minutes of every call teaching your accountant how a therapy practice works.

We stay in touch between deadlines. Most of the expensive problems we fix started as a small question nobody asked in March. Regular check-ins are how we catch them while they’re still small.